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Screen-Free Week (formerly TV Turnoff Week and Digital Detox Week) is an annual event where children, families, schools and communities are encouraged to turn off screens and "turn on life". Instead of relying on television programming for entertainment, participants read, daydream, explore, enjoy nature, and spend time with family and friends. Over 300 million people have taken part in the turnoff, with millions participating each year.
In 2010, Campaign for a Commercial-Free Childhood (CCFC) became the home of Screen-Free Week at the request of the Board of the Center for SCREEN-TIME Awareness (CSTA), which ran the initiative since 1994 (first as TV-Free America). CCFC launched a new website and developed a new Organizer's Kit, fact sheets, and other materials for Screen-Free Week 2011 and beyond. The Screen-Free Week Organizer's Kit is available as a free download.